Recently I was reading about a new online marketing scheme called Amazon Bestseller Campaigns. I found the idea interesting. Basically, independent marketing consultants charge authors about $2,700 for their Bestseller Campaign courses, guaranteeing the author’s book will be on Amazon’s bestseller list within 38 days. The authors ultimately learn that they should e-mail about 300,000+ people. These select many will be offered free bonuses such as e-books and audio files of seminars if they agree to buy the book on the day selected for the campaign. If enough people end up buying the book, the Amazon sales ranking of it will rise quite high, usually to the bestseller list!
This seems too good to believe, and I think it is. Amazon updates their bestseller rankings hourly. This technique may be successful in having your book near the top for a few hours or even a day, but if it isn’t selling consistently (which it probably won’t) it will slip right back down very quickly. It will also ruin the chances of your book being recommended to people who actually want to read it, as it will just be lumped into a category with other books who attempted to rig the system and beat the list.
Amazon Bestseller Campaigns may seem like a good idea in theory, but they don’t really seem worth it. Unless an author merely wants to be able to add that their book was an “Amazon bestseller” to a résumé, their money and time could probably be better spent marketing their book in other, longer lasting, ways.
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